Dr. Francine Giotto shares her journey from veterinary medicine in Brazil to becoming a meat science professor at New Mexico State University, where she revitalized the program after a long gap following her predecessor's retirement. <...

Belinda Garland brings a unique perspective to the beef industry as both a fourth-generation New Mexico rancher and the first female Executive Director of the New Mexico Livestock Board. Her story begins in the 1870s when her great-grandfather ...

Abby O'Connor, fifth-generation rancher from Stanley, New Mexico, shares her family's century-old ranching legacy and their operation raising Hereford, Angus, and Charlay cattle for seed stock while managing the challenges of New Mexico's uniqu...

Kate Schulz shares her unique perspective as both a ranch-raised dietitian and the nutrition expert for the New Mexico Beef Council, helping bridge the gap between food production and nutritional guidance.• Family connection to agricult...

"You're wired that way," Cheryl Knight explains about her deep-rooted connection to ranching, despite once vowing as a teenager never to marry a cowboy or return to ranch life. Life had other plans.From the windswept mesas of Tucumcari,...

Journey to the grasslands outside Tucumcari, New Mexico where rancher Justin Knight reveals the authentic story behind your beef. Unlike many in agriculture, Justin didn't inherit a family operation—his passion ignited at age 13 while showing h...

Belinda Lavender of Lavender Brangus shares her family's century-long legacy of cattle ranching in eastern New Mexico and how they're improving beef genetics with each generation. She discusses the rewards and challenges of raising Brangus seed...

This trailer talks about what to expect from our podcast "Behind the Burger" hosted by the New Mexico Beef Council.