Behind the Burger

Behind every burger is a story.

Produced by the New Mexico Beef Council, Behind the Burger introduces you to the ranchers, families, and industry professionals who raise cattle, steward the land, and keep beef at the center of New Mexico’s culture and economy.

We go beyond the plate to explore heritage, hard work, nutrition, and the future of beef in our state - sharing transparent conversations that connect consumers to the people behind their food.