Curiosity, service, and straight talk drive this deep dive with New Mexico rancher and board member Boe Lopez, who opens up about life on the range and the work behind a trustworthy beef supply. We trace his path from a family operation rooted ...

We sit down at Corralitos Ranch with fourth-generation cattleman Ross Foster to explore drought planning, water work, herd temperament, and the real meaning of stewardship on public and private lands. Grit meets grace as we follow the choices t...

What does it take to keep a ranch thriving when prices swing, rain stalls, and the next generation needs a runway? We sit with Jim and Jay Hill outside Las Cruces to map a path from mules and tobacco fields to GPS tractors, custom feeding, alfa...

We celebrate a year of bold outreach: a locally piloted hot air balloon, a fast-growing school beef grant, a statewide sports nutrition push, and farm tours that bring health pros onto ranches. Every move centers one goal—connect producers and ...

A lobby fight over the beef checkoff. A dusty arena humming with beginners and world champs. And a simple reframing that changed everything: team roping isn’t just a rodeo discipline - it’s “cowboy golf.” We sit down with Denny Gentry to chart ...